Customized Mats and Matting – Showcasing Your Message

By: Lisa Coleman | Updated: May 6, 2024 |

The surge in popularity of custom flooring within commercial spaces has provided businesses and facilities with a unique opportunity to create distinctive and visually appealing environments. With the flexibility to integrate custom colors and logos, these flooring options become a canvas for showcasing brand identity. Custom mats and matting can play a key role in combining branding with safety and functionality at the entrance to your facility. Most dirt and debris are deposited within the first 15-18 feet from the entrance. By incorporating a custom entrance mat or mat system during this initial span of foot traffic, you can reduce the need for frequent cleaning and save on maintenance costs. This key 15-18-foot distance allows each foot to make contact with the mat three times in a single step, effectively scraping and trapping dirt while minimizing moisture at the entrance. While a single 15-18-foot mat can offer adequate protection, a high-performance “matting system” offers even more comprehensive entrance defense.

Benefits of Custom Mats and Matting

Branding and Messaging: By integrating custom logo and message mats, companies can seamlessly weave their logos and branding elements directly into the flooring, reinforcing brand identity and leaving a lasting impression on visitors.

Wayfinding and Directional Cues: Strategically placed mats and matting offer more than just aesthetic appeal; they serve as intuitive guides that facilitate seamless navigation within the space. Through messaging and colors, businesses can enhance the overall user experience by simplifying wayfinding processes.

First Impressions: The entrance to your facility serves as the first impression, making logo mats increasingly popular. Custom mats allow companies to incorporate logos, slogans, mascots, and more, available in a variety of colors. Logo mats add a professional touch and act as an additional barrier to help prevent contaminants from entering. Patterned mats in darker or neutral colors are effective in concealing tracked-in dirt, while crush-resistant mats withstand the rigors of high-traffic entrances.

Durability and Longevity: Stop dirt at the door! Dry soil, including large particles of fine dust, is the primary culprit behind dirty floors. An entrance mat can effectively stop as much as 85-95% of this dirt. Surprisingly, a single square yard of carpet can accumulate up to a pound of dust and dirt in just a week, with the situation made worse by bad weather. In fact, within the first 6 feet of the entrance, 42% of the floor’s finish or carpet nap can be worn away after just 1,500 people have entered. Custom entrance matting absorbs much of this initial wear and tear, preserving the longevity of interior flooring and protecting your investment.

 Custom Mats and Matting Options

Custom mats and matting options provide a practical and visually appealing solution for commercial spaces. Custom mats can be personalized with your logo, colors, or patterns, offering a unique way to welcome visitors and showcase your brand from the moment they step inside. Here are a few popular manufacturer options to consider:

NoTrax offers selections for even the most highly trafficked areas with custom logo mats made of high-quality fiber featuring non-skid backing to reduce slips, trips, and falls. These mats are printed using a state-of-the-art, computer-controlled dye-injection process. Dye is injected deep into the carpet pile for long-lasting color that resists fading over time, ensuring your message can be read bright and clear even after hundreds of passes. NoTrax custom mats have:

  • Vinyl backing ensures minimal buckling and mat movement
  • Options for low, medium, and high traffic
  • Custom sizes available, minimum quantity required M + A Matting – ColorStar Impressions Logo Mats feature your custom logo or artwork digitally printed on eco-friendly PET (polyethylene terephthalate) fabric. These high-quality custom mats have several features, including:
    • Photographic-Quality Print
    • Eco-Friendly – PET (polyethylene terephthalate) carpet surface contains 100% recycled content reclaimed from plastic
    • Fade Resistant – PET yarn has excellent color-fastness and is resistant to fading from repeated washing/cleaning
    • 60 standard colors
    • Available with choice of SBR (48 mil) or nitrile rubber (52 mil, 65 mil, 90 mil, or 100 mil) backing
    • Commercially launderable (when backed with nitrile rubber)

    Custom mats and matting options are not only visually appealing but also offer practical benefits such as slip resistance, dirt trapping, and easy maintenance. By investing in custom mats, you can enhance the safety and cleanliness of your space while elevating its overall aesthetic.

    Continental Flooring can assist with all customized flooring solutions, ensuring your space reflects your vision. Continental Flooring provides the latest flooring and ceiling products, offering both materials and comprehensive installation services. GSA Buyers can conveniently register online to access up-to-date GSA pricing from 13 contracted manufacturers. Whether you need product advice, samples, specification assistance, or to place an order, Continental Flooring simplifies the process with one call to meet all your requirements.

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